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Course Advisory Week 7 Your Online Presence

February 20, 2012

14.00 video clip on your online identity

Articles mentioned in video clip:

Fast Company article from Tom Peters, “A Brand Called You.”

Wolff Olins: Game Changers


V7 Online Presence Critique and Edit Your Blog

Due: midnight Monday, February 27. 2012

Post #1 on your blog: a link to another blog and in the posting critique its features based on 4 categories mentioned in the Visual Activity Guidelines.

Post #2 on your blog: Determine changes you want to make on your blog – changes that match what you want the world to see that says something about you, your brand, your online identity. Edit your blog settings based on features from the critiqued blog you want to use. List the changes you made so the rest of us might adopt them.

4 Comments leave one →
  1. February 20, 2012 10:24 pm

    The Tom Peters article really spoke to me. It’s hard to believe it was written back in 1997, as many of the points are similar to discussions I hear around the conference table today. If I were to isolate a brand for myself, it would probably be one related to customer service. I find that it’s not just the product one delivers but rather the process in which it’s delivered that often makes a true impression. For example, ACE Hardware has packaged itself as “the helpful place”, and it’s really true. Just this weekend I passed by a Lowe’s store and landed at the ACE store instead because I needed some assistance with replacing the stems in my bathroom faucet. I went to ACE because I knew I would get advice as well as the product(s) required for the job. And because I have bought into their brand, I will pay a premium to experience this level of service. I have always wanted to one day go into business for myself (consulting, training, etc.) and I think having a customer service mindset is one of the most critical yet often most overlooked keys to success.

  2. February 21, 2012 2:51 pm

    This reminds me of the conversations we have in the building, IDT-faculty-wise, about the need for a project management course. That’s a technical activity but coupled with a course that would include Consulting, would get at what you’re talking about. I could probably teach the consulting skills part as I did a lot of that some years ago developing customized training materials for mining companies in the Western US. Working with clients/customers also comes from my radio sales experience.

    Again, what’s your brand? What would you put on a T-shirt.

    • February 23, 2012 1:38 pm

      This is really (REALLY) hard. I guess I’m a chameleon. I do (or try to be) what I need to be at the given time based on the need at hand. To me, that is all part of customer service. Get the job done. The other thing that comes to mind for a t-shirt is a character called “Tenacious Tracey”. You might recall that tenacity is one of my favorite words. And yes, to some that may come across more as stubborn (which I have been called more than once).

      • February 23, 2012 5:14 pm

        i’d just walk over and ask Julie. HAHAHAHAHA. “If there was a t-shirt that described me, what would be on it?” She could tell you – off load all such questions to Julie’s Office.

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